Built From the Ground Up for the People Who Deserve Better

Every founder's journey is a mix of late nights, breakthroughs, breakdowns, and relentless belief. Mine was no different.

Before Quikly, I was a solo founder who had launched multiple products over the years. Some were wins, some weren't—but each one taught me something. I wasn't just writing code. I was solving real-world problems. Every product was a lesson, a stepping stone, a chapter in a bigger story I hadn't yet finished writing.

With over a decade of experience building complex web apps in PHP and Node.js, my comfort zone was in the backend trenches—designing systems that scaled, that served millions, that handled transactions with precision. I cut my teeth on e-commerce, working on the invisible logic that powers online businesses. I mastered Laravel, plugged in Symfony components, and explored the frontend wilds with React, Vue, and Angular. I even ventured into Electron when desktop needs demanded it.

But none of that compared to what happened next.

The Problem That Changed Everything

It started with a conversation. Then another. Then another.

A salon owner and a barbershop reached out, frustrated. Their current booking and point-of-sale system was slowly becoming a liability. What used to be a tool to help them grow had turned into a costly burden. The pricing kept creeping up. The user interface kept getting harder to use. Essential features became "add-ons" they had to pay extra for—features they once got for free.

They weren't running a software company. They were running a hair care business. And the tools they relied on were failing them.

I listened, not as a developer, but as someone who had built and rebuilt businesses from the ground up. I knew the feeling of being locked into a system that no longer served your needs. I saw an opportunity—no, a responsibility—to fix it.

Now, the barbershop owner is my partner in building this amazing platform to serve the business owners in this space.

Enter: Quikly

Quikly was born out of necessity—but built with vision.

I set out to create a modern, flexible, affordable booking and business management platform tailored specifically forsalon and personal care business owners. Not a bloated, complicated SaaS with paywalls at every corner—but a sleek, intuitive tool that just works. A system that respects your time and protects your margins.

Quikly isn't just software. It's a partner.

Built with the speed and resilience of Node.js and React.
Powered by cloud-native architecture and automated CI/CD pipelines using GitHub Actions.
Designed with simplicity and scalability in mind.
Optimized for teams who want less stress and more time doing what they love.

The Roller Coaster

Of course, it hasn't all been smooth sailing. The roller coaster was real. There were bugs that made me want to walk away. Days when no one signed up. Nights when I questioned everything. But I kept shipping. I kept talking to real users. And slowly but surely, Quikly became something more than just another app.

It became a mission: to return power and profitability to the very people who keep communities looking and feeling their best.

Where We Are Now

Today, Quikly is helping salon owners simplify their operations, save on costs, and focus on what matters—serving clients, not software.

I've seen too many founders build tools for the industry without truly understanding it. I'm building withit—side by side with owners, managers, stylists, and technicians who just want to run a great business without breaking the bank.

If you've been burned by over-priced, over-complicated booking platforms—this is your invitation to try something different.

This is Quikly.

Built by a developer. Refined by real-world pain. Powered by purpose.

SoftQuery Innovations Limited

Self-employed · 4 yrs 3 mos

Auckland, New Zealand

CTO and Founder

Mar 2025 to Present · 3 mos

Founder

Mar 2021 to Mar 2025 · 4 yrs 1 mo

Mobile app, backend, frontend development and helped with AWS management devops.

Doing e-commerce, custom development for web and mobile apps with ReactJS and ReactNative. PHP and NodeJs development for backend APIs.